eco-friendly refill filter bagsThe latest line of Cleansui water filter jugs can now be used with eco-friendly refill filter bags that contain ion exchange resin and activated carbon to filter limescale, soluble lead, chlorine and odours from drinking water. The introduction of such a refill format means the solution produces less waste while benefiting from the reduction of limescale to improve the taste of food and beverages (such as tea and coffee) and increase the lifetime of domestic appliances (such as kettles and coffee machines).


Filter cartridgeThe company’s patented Hollow Fibre Membrane microfiltration technology removes contaminants larger than 0.1 microns including harmful bacteria such as E. coli and coliform or rust and heavy metals. Cleansui filters also remove algae, fungi and other micro-organisms. By comparison, some leading water filter brands widely available across Europe provide far less particle filtration. 

“Cleansui water filter jugs provide a very attractive alternative to bottled water or less advanced water filter jugs. Offering a superior level of microfiltration that removes 99.99% of bacteria from tap water, you can be certain of clean water every time you use Cleansui filters,” said Simon Keighley, Brand Manager for Cleansui at Verbatim.

Cleansui’s compact tap mounted filters are also being displayed at Aquatec. With a lever to allow users to effortlessly switch between filtered or unfiltered water, the devices employ filter cartridges that are effective for 3 months based on 10 litres of filtered water per day. They are joined by the brand’s built-in filtration system that comes with an elegant tap and entire under sink system to fit any high standard kitchen, providing a continuous supply of high quality filtered water for approximately 12 months.
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Note to editors:
The word “Cleansui” translates as “clean water” in Japanese. The brand has already been given the highest ratings for its microfiltration performance in several Asian markets.

The manufacturer's suggested retail price (MSRP) for Cleansui products are as follows:
Cleansui water filter jug CP307EWater Filter Jugs* (CP305E is €24.99, CP307E is €29.99)
CPC5AC3 Refill Filter Bag (3 pack) is €16.99
CPC5MF Replacement Filter Cartridge is €12.99
Tap Mounted Water Filter (CB013E is €39.99, CSP601E is €79.99)
Replacement Filter Cartridge (CBC03E is €24.99, HGC9E-S is €35.99)
A501ZCBE Built in Under Sink Filter is €199.99
*Each jug is also sold with a refill filter bag and cartridge included.

Lifetime and recycling: A Refill Filter Bag (CPC5AC3) will last at least 1 month based on 180 litres of water filtered (6 litres per day) A
Replacement Filter Cartridge (CPC5MF) will last at least one year based on 2,200 litres of water
filtered (6 litres per day). Once CPC5MF has completed its effective lifetime, it can be recycled together with other household
plastics. CPC5AC3 produces less waste than a standard all-inclusive filter.

Click here for more information about Cleansui’s tap mounted and in-built filter solutions.


About Verbatim
Verbatim is a leading global company in data storage and LED lighting with a broad product portfolio spanning consumer and professional applications. Verbatim has been shaping the development of data storage devices since 1969 and is the world’s No 1 supplier of optical media (Blu-ray, DVD and CD). The company also markets flash memory, external hard drive storage solutions and a wide range of computer accessories. 

In addition, the company is an innovator in fast-growing LED and OLED lighting, developing products that offer low power consumption, long life and a better lighting experience. It is also an emerging supplier of water filtration systems; its Cleansui brand is Japan’s favourite water filter. 

Verbatim is a subsidiary of Mitsubishi Kagaku Media owned by Mitsubishi Chemical Corporation, one of the world’s largest chemical companies, which invests heavily in R&D across many diverse sectors. The company’s operating principles are founded on helping people to live in a healthy, comfortable and sustainable way. Verbatim’s regional organisations are EMEA, APAC and Americas, with offices in most countries in the world. The company’s European headquarters are based in the UK. For further information, visit